Director of Marketing

Remote - Los Angeles, CA

Our Company

Sketchy is a visual learning platform for students and professionals to effortlessly learn and recall information through art and storytelling. The company was born when two medical students began creating sketched stories to distinguish and memorize similarly named viruses, and they realized that the same learning methodologies could be used across a variety of subjects. 

Since its inception in 2013, Sketchy has become the premier learning destination for medical students around the world. It’s used by 1 in 2 medical students in the United States, has an alumni base of over 300,000 students, and helps students answer questions 77% faster than conventional teaching. Today, Sketchy is offered to Medical, Pharmacy, PA, and MCAT students with plans to rapidly expand into new verticals. 

Sketchy is a TCG (The Chernin Group) portfolio company (joining other companies such as Headspace, Food52, Barstool Sports, and Crunchyroll) and a Reach Capital portfolio company (joining other start-up companies that bring a playfulness to learning). 

Working at Sketchy

We are a small tight-knit team. We move fast, we collaborate, we have fun, and we get things done. We welcome all. At Sketchy, we know a diverse and inclusive team not only makes our product better but our workplace better. Making Sketchy warmer and more inviting for everyone is at the core of our company's culture.

Sketchy is remote-first, and has employees across the country. One of our highest priorities is creating an environment where people can stay connected and collaborate effectively in a remote environment.

We are hiring remote employees in these select US states: California, Colorado, Illinois, Massachusetts, New Jersey, New York, Pennsylvania, Texas, Virginia, Washington, and Washington, D.C!

About the Role

The Director of Marketing is a very hands-on, metrics-driven individual. In this role you will be responsible for growth by amplifying and expanding the connection with our customer, and  building and optimizing the current B2C marketing engine. To be successful in this role you will be strategic, accountable, and opportunistic and your ability to manage and measure the customer acquisition funnel is critical. You are a player/coach that is entrepreneurial, scrappy and a strong leader capable of quickly building and managing a marketing team to execute on demand generation for all current and future products and services.

Responsibilities

  • Community Development. Building a scalable and cost-effective capability for outreach and engagement with potential customers through feet-on-the street ambassadors, webinars, in-person presentations, etc. 
  • Social. Managing the company’s social media efforts across all relevant platforms to significantly grow Sketchy’s reach across both its existing and future target markets – identifying opportunities to create a stronger communication loop between consumers and Sketchy that result in conversion.
  • Planning. Building a social and marketing content calendar across all owned and third-party channels including identification and management of events and conferences. 
  • Content. Managing all growth content, including video, editorial/copywriting and art across formats (product pages, emails, blogs, white papers, case studies, social, newsletter, podcasts, etc.) across all owned and third-party platforms. 
  • Funnel Optimization. Optimizing the entire sales funnel from first visit to free trial/registration.
  • Brand and Positioning. You will be responsible for the brand guidelines as they relate to company positioning and consumer communication, ensuring the guidelines evolve with the company and are strictly adhered to by all teams. 
  • Marketing Creative. Ideating, developing, and deploying all creative campaigns and associated marketing assets including company landing pages/website, the purchase funnel (and associated funnel features), all ad units, and all email/app/text messaging and notifications, etc. 
  • Performance Marketing. Define, budget and optimize all paid media, SEM/PPC and performance marketing campaigns. 
  • Drive Results. Ownership of all key marketing KPIs including visitors, visitor engagement, conversion to free trial and, in partnership with Chief Product Officer, conversion to paid, and AOV for all Sketchy products and services.

What We’re Looking For

  • 7-9 years of experience in marketing, with a focus on demand generation and funnel optimization at a B2C/technology company (startup experience preferred) with 3+ years of experience as a people manager 
  • Experience marketing to highly targeted verticals through both digital and analog efforts
  • Experience with a marketing CRM platform to support automation, social, email marketing and landing page optimization
  • Consumer focused: experience marketing/selling digital products and services at scale 
  • Communication skills are unrivaled, and you know how to make people listen and understand; experience mentoring, coaching, inspiring and developing people 
  • Embody the Agile philosophy, always iterating and improving on the process and not just adhering to the ceremony 
  • Strong interpersonal, analytical, problem solving, negotiating, influencing, facilitation, organizational, prioritization, decision-making, and conflict resolution skills 
  • Solid understanding of business modeling methodology including forecasting, market size evaluation and market data research 
  • Willingness to not only lead, but “do” 
  • Enjoy working in a fast-paced and ever-changing environment; ability to thrive and build effective relationships in a remote working environment 
  • Please submit your resume as a PDF

If you don’t have 100% of the bullets listed above, that’s okay! We know there are no perfect applicants. If you are passionate about making a meaningful difference, we want to hear from you! Learn more about Sketchy’s culture at sketchy.com/careers. 

Who you will work closely with

Saud Siddqiui - Chief Executive Officer

Trevin Chow - Chief Product Officer 

Andrew Berg - Chief Content Officer

Patrick Boyce - Chief Financial Officer

Our Perks 

  • Remote First - Make a difference from wherever you want to work.
  • Flexible Time Off - We work smarter, not harder. No accruals, just real work-life balance. 
  • 100% Individual Health Coverage - We got you covered!
  • Equity - From day one, you’ll have a stake in our future growth. 
  • 401(k) - We support your financial future with up to 4% matching. 
  • Team Events - Get to know the team with virtual events, monthly outings, company retreats, and more.
  • Annual Work Anniversary Stipend 
  • Monthly Wifi & Phone Reimbursement 
  • Short Term & Long Term Disability 

Sketchy Group LLC is an Equal Opportunity Employer. All applicants will receive consideration without discrimination on the basis of race, religion, color, sex, age, sexual orientation, marital status, national origin, disability or any other basis prohibited by applicable law.

JOB CODE: 05/10/2022